How do we supercharge the experience of 400 million Apple Pay users? We aim to find out.
Passjoy creates test video of Passbook (Apple Wallet) shopping in downtown Pleasanton, CA (our beta test city for the past 4 years!)
Passbook Means Less Spam, More Anonymity for Consumers
Early Results From Our Perpetual Coupons -- 18X Increase in User Engagement and More
We introduce the first prototype Passbook-based "iWallet" for local neighborhoods
Passjoy's dynamic wallet engine first announced
Apple announces ApplePay -- based on Passbook. Yahoo! All our hard work and research to-date now is applicable to the largest and most important financial/retail ecosystem in history. For a tiny unfunded startup, we've got the biggest coattails to ride!
Apple rumored to be extending ApplePay to browser-based systems -- huge news.
Our wonderful shopping test team identify major missing pieces of the mobile retail equation, and brainstorm how to fill those gaps with ApplePay. Four new ApplePay extension components now developed.
Can ApplePay extensions really change the retail equation for 400 million iPhone users? Time for live tests...concepts of this scope need relentless attention to product-market fit.