For the past 18 months we've been saying that Passbook, when combined with iBeacons and rich, dynamic content (not boring flat content) can get 20X, 30X or better user engagement. Passbook and iBeacons link mobile phones to the physicality of retail stores in a way that mobile apps cannot rival.
"As the pivotal product for the $2.5 Trillion brick-and-mortar shopping economy, and as the basis for the upcoming Apple payment product, Passbook is potentially larger than every other form of mobile advertising combined. And yes, there is secret sauce."
That was the message our founder brought to Macworld in San Francisco, on 3/29 at 11:45. We demonstrated our new Passjoy WalletCRM Server, which makes mobile wallet marketing easy for retailers and entertainment venues do do themselves, also talking about the future of Passbook and iBeacons, based on the Passbook-iWallet test project.
Passjoy was one of two teams chosen to design and run the Macworld Passbook event. We ran a scavenger hunt, but even better, showed off how Passbook content can dramatically enhance the show itself, in tandem with mobile event apps, to delight convention attendees and optimize operations.