- 150 million iPhone/Android mobile phones in US
- 2 Trillion/yr of brick and mortar shopping
- >50% of people use mobile phones during shopping
- How do we reach them when they won't download our apps?
Mobile retail apps are hot. Retailers like Macy's, Target, and Nordstrom, brands like Unilever, Pepsi, and Toyota believe that the future of retail is mobile apps.
But there is a little problem...shoppers won't download their apps. Here's a Forrester article with details. The app store is completely clogged and the cost of paid distribution is skyrocketing. Here's a Venturebeat article too, just to add to the gloom and doom.
Here's the solution:
Distribute Apple Wallet (or Android Wallet) "cards" that are lightweight versions of the app. These must be dynamic wallet cards, not static passes. Our Passjoy server is one of the very few dynamic Apple Wallet servers for this purpose.
After growing the customer relationship via this card, over several months, THEN upgrade the customer to the full app. Even those customers who never upgrade will still buy your product directly from the card, so you win no matter which way they go.
- Cards are super easy to distribute...people grab them like candy.
- You can offer them to 65 million iPhone owners in the US.
- Customers will buy your product directly from the card...an entirely new revenue stream.
- They only take 5 seconds to download, use almost no space, so customers almost never delete them. Unlike native apps...which take 2 minutes to download and are deleted constantly by space-hungry users.
Wallet cards are like mini apps
- Can update daily with new photos and text, push notifications ("Sale Ends Friday!")
- Hyperlocal -- respond to GPS or iBeacons
- Can include unlimited links on back of pass
- Customers view a the card as a "small web page" they can tuck permanently in their mobile wallet
- Mobile wallets are high-value real estate being promoted by Apple and Google
Double your potential audience
Let's say you have 2 million mobile app downloads via the App Store (and even that is very expensive). You can get another 2 million other customers to download a Passbook or Android Wallet card for a lower price.
Net result: you have 4 million audience instead of 2 million, and you have created an powerful new funnel for acquiring more customers earlier.
No way. Sure there are a dozen different hosting companies that say they can host your Apple Wallet/Android content, but they only host static content. They don't provide any of the content management, scripting, or other back end magic that makes cards dynamic.
Most Apple Wallet providers have considered passes "a one-time coupon" used for a few weeks and discarded. We at Passjoy understood, from the start, that consumers think of these cards as permanent branding from their favorite vendors. Our technology treats your cards as a long-term asset that can generate long-term income and long-term rich customer relationships. Our consultants can show you results of dozen of live tests that show how customers react, and how they think, with mobile wallet marketing.